the Presentation
Presentation:
This presentation showcases our initiatives at What If Films co, (WIFco.) Our business plan is straightforward and focuses directly on our core mission: to establish a hub for producing low-budget independent films outside of California. WIFco will capitalize on film incentive programs across various states. These programs typically necessitate a minimum in-state expenditure and offer cash rebates of 20% and some states are offering up to 50% cash back rebates, which will not only boost the production quality of our films but also support their marketing campaigns.
This website offers a clear snapshot of who we are, our operations, and our methodologies. By escaping the traditional business plan filled with unnecessary corporate jargon, our approach is transparent and succinct, providing a clear understanding of our business model without any superfluous details.
Mission:
What If Films Co. (WIFco) is dedicated to producing independent, low-budget films set beyond our state's borders in the coming years. Our cinematic projects are inspired by real-life events and global controversies, exploring "What If" scenarios. These stories feature individuals facing global challenges, encouraging viewers to consider potential outcomes.
In our quest to create innovative and high-quality independent cinema, we seek unconventional resources for low-budget film making and at WIFco, we prioritize filming outside California to enhance production value.
Our captivating films offer a unique perspective, imagining the possibilities if these stories were real. As audiences leave the theater, they are left contemplating questions like, "Could this really happen?" or "Is this happening right now?"
WIFco’s Commitment Plan:
WIFco is dedicated to assembling a roster of independently produced films each year, with the number of films depending on the success of this business plan and presentation. Initially, WIFco plans to produce one film in the first year as proof of concept. In the second year, the goal is to produce three films, and by the third year, we aim to produce at five films + annually, increasing our output each subsequent year based on prior successes.
These films will be showcased at numerous film festivals throughout the U.S., culminating at the prestigious American Film Market in late October to November. Our overarching goal is to establish a robust indie film production pipeline that not only licenses multiple independent films initially but also secures annual re-licensing, thereby ensuring a sustained revenue stream for the future. As our film roster grows, so too will WIFco’s revenue.
Summary for Producing & Marketing, Each Film (IP):
WIFco is dedicated to the development, production, and distribution of independent films, with each project (FIP) budgeted between $650,000 and $1,000,000. These budgets are precisely allocated to cover all critical expenses, including production costs and all marketing essential expenditures, to ensure each film is successfully completed.
Before any film receives the green light, it must satisfy three key criteria:
The story must be set outside of California, preferably in a more rural setting—the more rural, the better.
The film should primarily utilize one main location, with a few additional supporting locations nearby.
The cast and crew must be minimal, optimizing efficiency and cost-effectiveness.
Out of the State (CA) Film Incentive Programs:
Our strategy entails shooting in states that offer substantial film incentive programs, enabling us to extend our budgets beyond the traditional limits set by California. This method ensures comprehensive coverage of each film's in-state production costs, as well as the marketing expenditures for festivals, promotions, and other marketing activities. By capitalizing on these film incentives, we not only boost the production value but also optimize our financial resources.
We allocate a specific segment of each film's budget to marketing to guarantee that all promotional activities, festival involvement, and other related costs are fully funded. Utilizing state film incentives allows us to enhance the production value and achieve maximum financial efficiency, tailoring our approach to the unique benefits offered by each state's program.
Summary of Distribution and Revenue Goals:
Our distribution strategy at WIfCo is unique, focusing on selective participation in film festivals nationwide, as outlined in our Film Festival Tour Schedule. This targeted approach is vital for multiple reasons: it enhances our marketing efforts, boosts the visibility of our films, draws critical acclaim, and helps garner awards. A pivotal element of our strategy is the WIfCo Production Suite at the American Film Market every November. This venue provides WIfCo with a key opportunity to showcase our annual film roster, improving our chances for licensing and acquisitions. By implementing these strategic measures, we aim to maximize revenue and broaden the reach of our films.
Distribution at American Film Market (AFM): - https://americanfilmmarket.com/
After completing our film festival circuit tour, we will showcase our films at the American Film Market, the premier destination for global sales.
The American Film Market is where 100s of production and sales companies unveil 1,000+ new films and projects from around the world for the first time. AFM is the most anticipated event for acquiring rights to new films because production companies have developed a wide range of projects since Cannes — more than $1 Billion in deals close here each year.
Location is key – AFM has been held in Santa Monica but has now moved to Las Vegas. This move has unmatched opportunities to accomplish more face-to-face business than any other market. Over six days, you can reconnect with your current partners and clients, develop new relationships, attend screenings, and take advantage of Agents, Studios, Streamers and more film industry companies and professionals than anywhere else in the world.
Notes:
Incentive cash rebates will be allocated to cover production overages, marketing, and sales budgets.
Any remaining funds for each film will be included in the net profits and distributed accordingly.
First Investors in will have first opportunity to reinvest in:
Film Package #2 - $750,000.00
Organization and Management:
CDG Entertainment serves as the parent company for What If Films Co.
All funding will be channeled through CDG Entertainment and allocated to the film roster of What If Films Co.
Our management teams boast extensive experience in production management and possess a deep understanding
of how film incentive programs operate. Their expertise is crucial for the sustainability and success of this venture.
Risk Management
Identification of potential risks and mitigations
WIFco is aware of the potential challenges or obstacles that could affect a project or operation, and we have strategically planned to mitigate and manage these risks effectively. This involves:
Identifying potential issues: While predicting every problem is not feasible, it's crucial to analyze various aspects of a project or operation to spot vulnerabilities or threats that could lead to failures or complications.
Assessing the risks: We evaluate identified risks based on their likelihood and potential impact. This helps us determine which risks require immediate attention and more robust mitigation strategies.
Implementing risk mitigation strategies: We develop and apply strategies to minimize or prevent the risks. This may include contingency planning, implementing safety measures, refining processes, or other tactics aimed at managing or eliminating risks.
Overall, this process is essential for proactive management and planning, ensuring the stability and success of our projects by preparing for potential issues in advance.
Legal considerations and insurances
Most independent films, including those managed by What If Films Co., require a completion bond as an essential component of their financial package. A completion bond functions like an insurance policy that producers provide to financiers, lenders, and distributors. It acts as a safeguard, ensuring that the film will be completed on schedule and within the predetermined budget. Should these conditions fail to be met, the bond guarantees the return of the invested funds. This arrangement offers a crucial layer of financial security and builds confidence among all parties involved in the production.
Contingency plans for overages
Our strategy for handling overages is straightforward: while we do not expect them, we recognize their frequent occurrence. Our team is skilled in managing the fluctuating costs of production and the comprehensive expenses of filmmaking. This expertise guides our careful selection of films that fit our budgetary guidelines. Armed with this approach, we strategically leverage production incentives and cash-back opportunities. These funds are specifically allocated to manage any unforeseen production costs, additional marketing expenses, and finalizing the film, ensuring there are no out-of-pocket expenses for investors.
Acquisitions and Exit Strategy
Strategy for year-end film acquisitions
WIFco's strategy for achieving our year-end film acquisition goals during our foundational years is to produce three films annually, incorporating the acquisitions mentioned above.
Exit options for investors
There is only one exit option for investors: once committed, the only way to opt out is if other investors agree to buy you out or if you find another investor to take your place.
Long-term company goals
WIFco's long-term goal is to produce multiple films each year, maintaining a factory-like pace to ensure that our movie content reaches audiences worldwide.
Appendix
Supporting documents
Coming Soon!
Letters of intent from potential buyers
Coming Soon!
Profiles of key cast and crew
Coming Soon!
Film incentive documentation from states
Coming Soon!
Analysis of the Independent Film Market in 2024:
The independent film market in 2024 is experiencing a dynamic shift influenced by various factors, including evolving distribution channels, economic pressures, and the rise of digital media. Here are some key insights into the current landscape:
Growth and Revenue Trends:
The global box office revenue for independent films saw significant growth in recent years. For example, independent films made up approximately 21.6% of the global box office in 2022, amounting to $5.6 billion. This trend indicates a healthy recovery and an increasing share of the market for independent productions (Indy Film Library) (Indy Film Library).
Digital media has become a crucial revenue stream for independent films, with digital and VoD (Video on Demand) revenues making up over 50% of the total revenue by 2021. This shift was accelerated by the COVID-19 pandemic, which increased the demand for home entertainment (BFI).
Market Opportunities:
Streaming services continue to be a significant driver for independent film consumption. Platforms like Netflix, Amazon Prime Video, Hulu, and niche services such as Mubi and Shudder actively seek independent content to diversify their libraries. This demand creates new funding opportunities for independent filmmakers and helps them reach wider audiences without the traditional high costs of theatrical releases (INN) (Film Stories).
Film festivals remain a critical platform for independent films to gain visibility, attract reviews, and secure distribution deals. Festivals also serve as a launchpad for films to enter various markets and build a reputation within the industry (Indy Film Library).
Economic Pressures and Challenges:
Despite the growth, the independent film sector faces significant economic pressures. Rising production costs, inflation, and competition for funding and resources present ongoing challenges. The need for increased support, such as enhanced tax credits and financial incentives, is crucial for sustaining the independent film sector (BFI).
The UK independent film market, for example, highlights the need for better financial frameworks and support mechanisms to help filmmakers remain competitive and sustainable. Recommendations include increasing tax relief and providing more substantial grants and funding opportunities (BFI).
Consumer Behavior and Market Adaptations:
Consumer spending patterns have shifted, with audiences showing a preference for unique and innovative content over traditional blockbuster offerings. This shift benefits independent films that often offer fresh perspectives and creative storytelling (Indy Film Library).
The number of new films released in theaters has decreased, but the appetite for new and diverse content remains strong. This environment presents an opportunity for independent films to fill the gap left by fewer studio releases (Film Stories).
In summary, the independent film market in 2024 is characterized by robust growth in digital media revenues, increased opportunities through streaming platforms, and significant economic challenges that require strategic financial support. Independent filmmakers continue to adapt to these changes, leveraging new distribution channels and financial incentives to thrive in a competitive landscape.