Once a project is greenlit, the Film IP (FIP) will move into Phase 1: Pre-Production. During this phase, all preparations for the production schedule and logistics will be handled. Thorough preparation at this stage ensures a smoother production process and better overall results.

Pre-production for independent films is the crucial planning phase where all the foundational elements are established before filming begins. This includes finalizing the script, creating a detailed budget, securing locations, casting actors, assembling the crew, and organizing the production schedule. It’s also the time to handle legal aspects like obtaining permits and arranging insurance. For independent filmmakers, pre-production is especially vital, as careful planning can maximize limited resources, minimize risks, and ensure the film stays on track both creatively and financially. Thorough pre-production sets the stage for a smoother and more efficient production process.

The production is the actual filming taking place according to the schedule established during pre-production. This involves capturing all the footage within the predetermined number of days.

Production for independent films is where the creative vision comes to life as the actual filming takes place. During this phase, the director, cast, and crew work together to capture all the scenes according to the schedule and shot list created during pre-production. This is often the most intensive part of the film making process, requiring careful coordination of talent, equipment, and locations to stay on budget and on time. Independent filmmakers must be resourceful, often working with limited funds and tight schedules, making efficiency and adaptability key to successfully completing the film. The goal is to capture all necessary footage while maintaining the creative integrity of the project.

Marketing the film's IP is the most critical and essential phase of the film making process. Without a well-defined plan or strategy for this stage, it's advisable to halt and reconsider to avoid unnecessary expenses. Effective marketing ensures that your film reaches its audience in the right way, significantly increasing the potential for a higher ROI.

The marketing phase for independent films is crucial for ensuring the film reaches its intended audience and maximizes its potential for success. This phase involves creating and executing a strategic plan that includes advertising, social media promotion, festival screenings, and public relations efforts to generate buzz and attract viewers. For independent filmmakers, effective marketing is vital to stand out in a crowded market, as it not only drives audience engagement but also opens doors to distribution deals and other revenue opportunities. A strong marketing strategy can significantly enhance the film's visibility and profitability, making it a key factor in the overall success of the project.